João Pedro Tonello

Currently working on developing data science solutions for the legal sector, including legal chatbots and judicial process recovery analysis.

Led projects focused on risk analysis and conversion for customer segmentation. Developed propensity models for products and marketing analytics. Led NLP projects, including Subrogation Detection and Reclame Aqui complaint analysis.

Expanded the functionality of the Involves Doors app by developing a proprietary mathematical model to identify products with expiration issues at Points of Sale (POS). This innovation doubled the customer base in 3 months and became a central focus of the company's marketing efforts.

Developed Machine Learning solutions for exploratory and predictive analyses using R and Python. Designed Business Intelligence dashboards to visualize complex datasets. Built and maintained frontend and backend systems, including VBA tools for process automation.

Automated departmental processes, reducing manual effort and improving efficiency. Migrated legacy reports to Microsoft Power BI, ensuring data integrity and streamlining reporting workflows.